GiG to Drop Five Sweepsngakes Brands Amid Change in Industry Landscape

GiG Software is trimming its sales in the sweepsngakes market, with uncertainty looming large over the sector Image Source: GiG

The company is bracing for a different rest of 2025 than it originally anticipated, with GiG Software CEO Richard Carterconfirming during the firm’s Q2 earnings call that a change of plan has been necessary.

Carter has remarked that the company is facing new challenges in the sweepsngakes sector and has decided to put plans to go ahead with five sweepsngakes brand launches on the back burner. Instead of leaning into the sweepsngakes sector, GiG Software will now pursue growth in regulated markets, with Brazil playing a core part of this strategy.

Gig Decides Not to “Waste Resources” with Sweepsngakes Operators

The main reason for this is doubt about the sector, and specifically, the partners that cannot commit to specific operational results. According to Carter, local partners in the regulated Brazilian market have already shown strong commitment, whereas sweepsngakes companies equivocate.

“What’s the point of wasting resources and time launching into sweepsngakes with partners we’re not so sure about,”he asked rhetorically.

“Why would you not prioritise a growing regulated market like Brazil with a tier-one operator that wants to spend a lot of money on marketing and have the ability to significantly generate more revenue than those five launches alone would have done? When you look at it like that, I don’t think it’s a very difficult decision to make,”he continued.

While sweepsngakes may be out of the pipeline, Carter believes the trade-off is worth it, as better-quality clients are poised to ngake their place.